The Wildlife Society has launched its new and improved website, incorporating TWS’ recently revealed logo and colors. The launch coincides with the Society’s 90th birthday.
The new website includes a searchable database that includes all of TWS’ resources across all Society-published platforms. The library will include news articles, policy briefs, technical reviews, podcasts and journal articles.
The resource library is more easily searchable by category, including animal taxa and geographic location, as well as keywords. Dana Kobilinsky, TWS’ managing editor, said she is excited for how the new website will transform the experience for TWS’ readers. “The new website will help ensure members, policymakers and the general public can find the cutting-edge science they need to inform research, management and knowledge of the natural world around them,” she said.
The new website will also include additional members-only content and make it easier to view select articles from print copies of The Wildlife Professional. “Our members-only articles will boast the same in-depth reporting showcased in The Wildlife Professional but with multimedia capabilities, resulting in a truly interactive experience,” Kobilinsky said.
The new website’s navigation is also improved, making it easier for TWS members and wildlife professionals to find the tools and educational resources they need to succeed. “I’m thrilled with the updated look, easy-to-navigate platform and dramatic, data-driven showcase of program results,” said Lauren Ruotolo, TWS’ director of development. The platform also falls in line with TWS’ diversity, equity and access mission because it is fully compliant with the Americans with Disabilities Act and accessible to a broad range of users.
Although the website will no longer host Section- and Chapter-specific webpages, the new site will link to their external websites. The transition will allow TWS to better manage risk, clearly define content ownership and focus resources on maintaining a strong, accessible central website. Other changes can be found within the member login portal, including a “Wildlife News for You” section that automatically filters articles that align with your interests.
A team at Chariot Creative, a Raleigh, North Carolina-based marketing agency, developed the website. “Our goal with the new branding and web design for TWS is to create a ripple effect,” said Jason Cooke, president of Chariot Creative. By improving the website and making it more accessible, Cooke hopes it will broaden users’ ability to have an impact on wildlife conservation. “That’s what it’s all about—making an impact,” Cooke said.
