2016 Advertising Rates, Demographics, and Specifications


The Wildlife Professional publishes timely and scientifically sound news and information reflecting the interests and concerns of professionals who work in fields related to wildlife management and conservation. The publication’s unique approach combines scholarly and magazine writing styles.

As the flagship publication of The Wildlife Society, all members receive the bimonthly magazine by mail and have online access to its content—published six times per year.

The magazine is guided by an Editorial Advisory Board composed of Society members with a broad range of expertise and managed by a professional staff at the Society’s headquarters.


Our diverse membership includes wildlife biologists—both researchers and field practitioners—policymakers, wildlife law enforcement officers, veterinary scientists, educators, wildlife technicians, consultants, and a broad range of other specialists whose daily work is related to the science-based management and conservation of wildlife and habitat. Readers also include students who are preparing to work as professionals

General Information

The Wildlife Professional was established in Spring 2007 by The Wildlife Society, the oldest and largest non-profit professional society representing wildlife professionals in the United States and Canada since 1937. The magazine features peer-reviewed technical articles on all aspects of wildlife conservation and management, as well as professional issues, new tools and technology, and editorials.

Articles—submitted by academic researchers, government and non-government employees, as well as students—are published in 11 departments that reflect the broad range of activities and concerns in professionals working in wildlife management and conservation today.

  • Commentary
  • Education
  • Ethics in Practice
  • Health and Disease
  • Human-Wildlife Connection
  • Law and Policy
  • Research and Practice
  • Professional Development
  • Reviews
  • Tools and Technology
  • Wildlife Imaging

2016 Rate Card

Download the 2016 advertising rate card and specifications here.

Advertising Policies

Download the Publisher’s advertising policies here.

Advertising Sales
Chuck Shively
The Wildlife Society
5410 Grosvenor Lane, Suite 200
Bethesda, MD 20814
Phone: 301-897-9770 ext. 305
Email: chuck.shively@wildlife.org

Editorial Office
Nancy Sasavage, Editor-in-Chief
The Wildlife Professional
The Wildlife Society
5410 Grosvenor Lane, Suite 200
Bethesda, MD 20814
Phone: 301-897-9770 ext. 323
Email: nancy.sasavage@wildlife.org

Publication, Circulation, and Distribution

Publication: Bimonthly

  • January/February
  • March/April
  • May/June
  • July/August
  • September/October
  • November/December

The Wildlife Professional is distributed only to members of The Wildlife Society.

Circulation: Approximately 9,000

  • United States: 8,500
  • Canada: 325
  • International: 115

Readers include:

  • Federal government employees working in natural-resource agencies such as the U.S. Fish and Wildlife Service, Bureau of Land Management, U.S. Department of Agriculture, Environmental Protection Agency, and National Park Service.
  • State fish and wildlife agency employees and members of the Association of Fish and Wildlife Agencies.
  • University faculty and department chairs in undergraduate and graduate programs in biology, ecology, environmental sciences, veterinary medicine, and wildlife sciences.
  • Members of non-governmental organizations involved in wildlife conservation, including corporations and non-profits.
  • Private consultants working with federal, state, and local agencies and non-governmental organizations on issues such as wildlife damage management and control, wetlands restoration, environmental impact assessments, and endangered species management.
  • Members of national and local hunting and sporting organizations.
  • Wildlife veterinarians involved in disease diagnosis, management, and treatment.

Readers apply their skills to a variety of disciplines, including:

  • Climate change
  • Ecology—avian, forest, desert, grasslands, mammalian, migration, waterfowl, wetlands, and wilderness
  • Education—undergraduate and graduate
  • Endangered species conservation and management
  • Environmental impact assessment
  • Game and non-game management
  • Habitat management and conservation
  • Harvest management
  • Human-wildlife conflict
  • Hunting
  • Invasive species management
  • Land and wildlife conservation
  • Military, private, and public land management
  • Molecular ecology and genetics
  • Natural resources economics
  • Policy and law—federal and state
  • Toxicology
  • Trapping and furbearer management
  • Wildlife damage management
  • Wildlife disease and nutrition
  • Wildlife imaging, tracking, and tagging


  • 67% are male
  • 33% are female
  • 55% are in leadership positions in their organization

Where they work:

  • 47% are employed by government agencies
  • 15% are employed by academic institutions
  • 3% are self-employed
  • 15% are consultants or are employed by non-profits, for-profit businesses or other non-governmental organizations
  • 20% are students or are retired


As scientists, biologists, educators, field technicians, consultants, and students in the wildlife profession, our readers are the users—and buyers—of equipment and services in the multi-million dollar wildlife management and conservation industry and for their personal use. The professionals are typically well-established with an average of 17 years of wildlife career experience.

  • 71% make purchasing decisions or influence/recommend the purchases of products or services for their organization
  • 35% have a personal household income of at least $100,000
  • 60% have a personal household income of no less than $75,000

They purchase the following types of wildlife products:

  • Animal handling equipment such as gloves, tongs, grabbers
  • Baits and lures
  • Blinds
  • Boats, canoes, and kayaks
  • Camera traps
  • Fences
  • Nesting boxes
  • Nets and net guns
  • Receivers and transmitters
  • Telemetry and GPS technology devices
  • Tracking collars
  • Tranquilizer guns and inoculation equipment
  • Traps
  • Weight scales, animal carriers and transporters

To effectively do their jobs in all seasons and terrines from desserts to mountains to wetland and tundra, they require specialized gear and clothing:

  • Binoculars and scopes
  • Boots and waders
  • Camouflage clothing
  • Field computers and/or tablet devices Field vests, hats and coats
  • GPS technologies
  • Headlamps, flashlights, and lanterns
  • Tents and sleeping bags
  • Photography equipment
  • Travel services

Their primary recreational activities include:

  • 82% Wildlife watching
  • 79% Hiking
  • 74% Camping
  • 72% Reading about nature or wildlife
  • 66% Fishing
  • 64% Hunting
  • 49% Nature photography
  • 39% Boating

*Based on 2014 survey of all Wildlife Society members.